About Me.
With over 30 years in the tech industry, I’ve come to understand that building great software is both an art and a science. It’s not just a technical feat—it’s a psychological one. While people often follow predictable patterns at scale, individual behavior is nuanced. Successful software must account for both. It’s not a binary goal—it’s a spectrum of outcomes shaped by empathy, insight, and innovation.
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From the very beginning of my career, I’ve been more than just an early adopter of technology—I’ve been a champion of innovation and a creator of software solutions that solve real business problems.
I’ve worked across both Business-to-Consumer (B2C) and Business-to-Business (B2B) domains. B2C products often cater to mass-market thinking, while B2B systems are deeply influenced by the unique behaviors of specific roles and business functions. Understanding this distinction is central to how I approach technology design and implementation.
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Fast forward to today, and while the tools have evolved—smartphones, cloud computing, AI—the foundations remain familiar. We’re still using networked PCs, just as we did in the ’90s, but now they’re part of a much larger, more connected digital ecosystem.
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​What excites me most is what lies ahead. The journey toward The Singularity—where machines may one day become sentient—is accelerating. Since NVIDIA’s GPU technology began powering artificial neural networks, the pace of AI innovation has exploded. With advancements in generative AI, machine learning, and automation, it’s an extraordinary time to be working in tech.
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Whether you're at the board level, a Business leader, developer, or entrepreneur, I’m here to help you navigate this evolving landscape and make technology work for you.
My Journey.
Having joined the workforce in 1987, as a trainee computer programmer for a local Australian bank, I started my career while simultaneously studying (at the University of New South Wales). For my undergrad, I majored in Psychology and Computer Science with the intention of doing my Masters in Cognitive Science. Unfortunately, when the time came to start the Masters degree, the course had been scrapped, due to low demand.
In 1993, after working for a number of large corporations, I made the decision to start my own software development company, Solentive (originally called DesignAvenue Software). I initially incorporated in London then I incorporated the Australian entity in Sydney, in 1995. In 2007 the company evolved into the Digital Strategy company, providing both strategy and delivery services to leading companies around the world. In 2017 Solentive launched our very own products, ExactDocs – a SaaS platform that helps customers generate perfect documents by providing Document Template Management, Document Generation and Document Automation Services.
Having started my career in the corporate world, I soon gained an understanding of how larger enterprises work, including the speed at which they get things done. To a certain extent, my frustration with the velocity of change in the big-business world is what spurred me on to start my own company.
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The other major driver was moving business from mainframes onto PCs. Back in the early 90s, most business was done via a mainframe or a minicomputer. With the rise of PCs, I could see this changing. Initially, this was on to DOS-based systems, usually running stand-alone, then eventually networked. By the mid-90s the concept of a graphical user interface (“GUI”) was starting to win some popularity.
While I did my degree on UNIX machines (of the BSD variety), my professional career has been mainly on Microsoft Windows-driven machines, with Mac OS-X being always present. The first version of Windows I used heavily was Version 3.0. I also remember the war between Microsoft and IBM (Windows 95 versus OS2); I think we all know who won that.